Grip Facility

A commercial that explains Grip Facility's software at a glance: from a complex product to plain language.

  • Corporate films
  • Campaign content

Grip Facility · 2025

Grip Facility

The brief

Grip Facility makes software that helps organisations keep a grip on their facility contracts. A strong product, but not one you can explain in two sentences. They wanted a commercial that makes it clear in one go what the tool does and why you'd want it.

Our approach

We brought the story back to its core: the problem every facility manager recognises, and how Grip brings order to it. Image and text move in step, so the viewer never has to piece things together. The result is a short film that works anywhere: on the website, in a presentation or as an ad.

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Wouter
WouterFounder, Squared
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